Frankly, I was going to write a post about this a while back and then something called E3 happened and it kind of got in the way. Than I stumbled upon this developer's diary at gametrailers.com and after watching it said to myself: "Wow, he said everything I was going to write about."
Basically, this new "photo game face" feature will allow you to upload photos of your face to EA Sports World where you can access them on your XBOX 360 and the game will use them to recreate your likeness. If you have a front shot and a profile shot the feature's accuracy when recreating you is that much better. Like it says in the video, you can even alter your face after the fact to make yourself look better than you are in real life. I mean, let's face it, the truth can sometimes hurt so why not doctor it up a bit?
Enough of my rambling...check out the video below and when you're done with that feel free to check out my Fight Night Round 4 preview if you haven't already.